The release of “Lemonade” has everyone’s focus on Rachel Roy Rachel Roy got her start at Rocawear. Rocawear and Roc-A-Fella Records were co-founded by Jay Z and his business partner, Damon “Dame” Dash. At the time Dame was married to Rachel Roy. Advertisement Tweet Pin It Related Posts Everything points to Jay Z being guilty. And the Internet wasn’t going to let him off the hook. Rumors have been going on for years that Jay Z has cheated on Beyonce Most of the short video is filled with lines about infidelity, betrayal, and anger.