When Roni and Ken Di Lullo noticed that their dog Midnight kept squinting while trying to catch the Frisbee during a game of fetch, they knew they had to do something about. Roni retrofitted sports goggles on her dog and notice that the dogs fetch performance improved so she showcased the pup with his goggles on and soon enough people were inquiring about purchasing a pair of their own. When her DIY method wasn’t enough to fulfill orders, she then consulted eyewear manufactures and eventually came the finished product that are “Doggles.” She turned her simple idea into a million dollar venture and now “Doggles” are sold in major retail stores like PetCo, PetSmart and Target.